Viet Nam Marketing Online Forum 2020 is the largest mainstream Marketing event in 2020 organized by VECOM (Vietnam E-commerce Association). Where businesses update Marketing trends and growth methods after Covid-19.
This year’s forum with the participation of businesses: Facebook, Amazon, Tiki, Google, Visa, Beamin, Nielsen, VPBank, Yeah1, Haravan, Ladipage… Share overcoming the crisis of the global pandemic and quickly adapt to the new business environment.
Information about the Event:
SAI GON: From 8:30 a.m. to 5:00 p.m. Wednesday, October 21, 2020
HANOI: From 8:30 a.m. to 5:00 p.m. Friday, October 23, 2020.
Bot Ban Hang is honored to be the Diamond sponsor of this year’s forum.
Together with supporting VECOM and Enterprises after the impact of Covid-19, Bot Ban Hang discounts 50% off all products & services.
Link to receive the offer:
4 Steps to secure Facebook Page and protect your business brand!
Hello everyone, recently everyone has seen many famous Kols having their Facebook Pages, Youtube Channels hacked… such as Tran Thanh, Quang Hai, MC Phan Anh… the problem of losing Social accounts is now a very important issue.
Today, Tung would like to share the story of a customer with a business size of over 50 people of Bot Ban Hang who encountered the following case:
On a beautiful day, the company was running a campaign and suddenly appeared “1 offensive message to shopper”, then this user took a screenshot and shared it throughout groups. And after only a few hours, Page was voted 1 star. The company’s leadership was very dissatisfied with the above incident, possibly making the decision to fire even a sales department of about 10 people with a sales manager with a salary of more than 5x / month.
After coordinating with Bot Ban Hang, we were very surprised, the whole thing above was a well-planned combination of someone that wants to bring down the brand reputation (external) and make the affected company personnel (internal). Here are some of the main contents after Bot Ban Hang and the business side jointly investigated.
- The message “insulting customers” was sent by the company’s management to investigate each employee, and all employees confirmed that no one did it. From there, we questioned more from external or competitors of the company.
- The message is sent and it does not show the “employee name” sent. If the employee sends a message on the Inbox Page Facebook or Inbox of Bot Ban Hang, the name of the employee who sent the message will always be displayed. The company’s management has contacted Facebook Vietnam to investigate, Facebook side does not know who sent that content, and confirmed that this message was sent from a third-party application. Bot Ban Hang side supports customers to check all the data related to the Page and also can’t determine who sent the content.
Sending message contains an employee name on Chatbox Bot Ban Hang
On Messenger, it is clear that employee information is sent from Page.
- When a chat user sends to Page, a few seconds later, an “offensive” message is sent in the form of “Anonymous”, of unknown origin. Next, this user proceeds to spread the information after 10-15 minutes. Finally, after a few hours, the page was voted by a series of 1 star. In summary, this is a plan that has been calculated and prepared from the beginning and implemented methodically – professionally.
- External influence, the business is directly affected by the brand. Internal influence, enterprises accidentally kicked out employees; this may lead to an impact on sales and personnel training costs. If the company’s leadership does not have a clear view and have an appropriate solution, it can lead to achieving the “goal” of the opponent. Therefore, the company’s leadership can accept the fact that it is a lesson, accept external influences, but still keep the internal firm. From there, make better decisions for access management and enterprise information.
So where is the problem from?
- Employee’s Facebook account in Page is hacked?
- Employee Browser Contains Extensions That Steal Facebook Tokens?
- Employee’s personal computer infected with Virus?
- Employees do not change Facebook passwords regularly, are not responsible for account protection, control abnormal access!
One of the staff had an account hacked. Then, proceed to use that employee’s Facebook account to generate 1 Token of the App and send it according to the Facebook Messenger API (in an anonymous form). This technique is completely easy for 1 Programmer or 1 Hacker.
Tung would like to share “4 steps to help secure Facebook Page and protect Business brands on Social Facebook”. Minimize unauthorized access and data mining.
- Scan all personal computer viruses of all employees in the company. Ask employees to limit the use of software of unknown origin. If your company has conditions, you can provide personal computers, personal phones, company sims, this sim number can also be used on Zalo, Facebook, Telegram … if necessary. Like Bot Ban Hang, providing equipment and phone sim cards to employees, company-related data will be within the scope of management. In case of employee leave, the whole will be handed over.
- Check the employee’s browser like Chrome, Coc Coc… do you use any strange Extensions? (For example: Some Tools get UID, Filter friends, change the Facebook interface …)
- Ask employees to turn on 2-layer protection on Facebook (and other Social accounts) and change passwords regularly. The company’s leadership or management will have to check the social accounts of the company / Employee’s equipment for signs of abnormality or not.
- On Facebook Page, only give the salesperson Mod (Moderator) permission to Chat on the Page, not Editor and Admin permissions. For personnel using Chatbot on Bot Ban Hang, they need to use Editor or Admin rights. This way, you will have a clear understanding of the permissions and clear roles hierarchy.
The table below shows the 5 roles on the site and their permissions
Administrator | Editor | Moderator | Advertiser | Analyst | |
Manage roles and site settings | v | ||||
Edit page and add application | v | v | |||
Create and delete posts as page | v | v | |||
Send message as page | v | v | v | ||
Reply and delete comments and posts on the page | v | v | v | ||
Remove and ban people on the page | v | v | v | ||
Create advertisements, promotions or promoted articles | v | v | v | v |
Roles on the page
In summary, when the business is small, the business will not pay attention to security and information management issues. But as the scale of your business increases in terms of personnel, customers, sales, etc, the security of information is absolutely important.
Especially those of you who are using Bot Ban Hang will be able to check the above four steps for free for each of your employees on the Fanpage.
Contact information to schedule a free test: http://m.me/108934767562912?ref=BAOMAT
Signing Ceremony Partnership Cooperation Agreement between VISA and Bot Ban Hang, Ngan Luong, PushSale
The signing ceremony of the cooperation agreement between VISA and Nexttech, Bot Ban Hang, Ngan Luong, and Pushsale to promote digital payment.
On the morning of November 4, 2020, at Hotel du Parc Hanoi (84 Tran Nhan Tong), a cooperation agreement signing ceremony between VISA and Botbanhang.vn, Nganluong.vn, and PushSale.vn took place.
Towards the goal of promoting digital payments in commerce on social networks, on the morning of November 4, 2020, the signing ceremony of a cooperation agreement between VISA and Botbanhang.vn, Nganluong.vn, and PushSale.vn took place successfully
BotBanHang.vn – an omnichannel vending chatbot platform, Nganluong.vn – an online payment gateway currently working with nearly 40 financial and telecommunications institutions to process more than 100,000 transactions daily, and PushSale.vn – enterprise resource planning system specially designed for online retailers. These are all units that have made positive contributions to the digital transformation journey of businesses and have received trust from many units and organizations.
Businesses using Bot Ban Hang’s platform will enjoy a discount of 200,000 VND when there are at least 3 transactions via VISA in the first month; training on how to use, comply with requirements and promote digital payments. In addition, consumers paying via VISA card will receive a 10% cashback offer (up to VND 30,000) for each successful transaction.
With this cooperation, Bot Ban Hang expects to promote, facilitate and support businesses in the digital transformation process. Digital payment will be an effective medicine to help Vietnamese businesses overcome the COVID-19 epidemic. The combination of using Bot Ban Hang omnichannel chatbot platform with digital payments will help businesses achieve sustainable development. Thereby, contributing to promoting the development of Vietnam’s economy, meeting the needs of international integration.
Please register to receive discount: